Copywriting & Creative Strategy

Brand: Liquid I.V. (Internal Creative Team)

I lead copy across 20+ assets a week for one of the fastest-growing wellness brands in the country — organic social, campaign narrative, and long-form brand language alike. That range spans everything from the LAFC partnership and F1 Las Vegas activation to 10+ campaign launches, always translating hydration science into something that sounds human.

Featured work:
Liquid I.V. x Grillo's Pickles
Developed campaign narrative and copy across the collaboration's full rollout — one of 10+ campaign launches I've written for at Liquid I.V., and the one that sold out in 36 hours.

Voice & Messaging
Two brands, one campaign: I balanced Liquid I.V.'s hydration authority with Grillo's loud, unapologetic tone in a single copy system — headlines, social captions, and paid copy all needed to sound like both brands without diluting either. I also worked closely with Regulatory and Scientific Affairs to keep every claim compliant while staying sharp and unexpected, which is a constant thread in my work at Liquid I.V. more broadly — I help shape new product claims for every rollout, not just write around existing ones.


Other campaign work featured: Sugar-Free Lychee Sorbet, Sugar-Free Energy Lime Margarita, Sugar-Free Mandarin Orange, & Hot Chocolate.

Hydration Hotline
A scripted series living across social and YouTube. I wrote Episode 3 and served as copy manager on set during production — keeping language consistent and on-brand in real time as episodes came together, not just at the script stage.