Agency Creative: CAA Brand Consulting
Copywriter
For nearly four years, I worked across CAA Brand Consulting's roster of high profile clients, writing for anywhere from 2 to 8 accounts at a time, moving between brand worlds without losing that precision of brand language needed to tell each clients story. My work spanned commercial scripts, discussion guides, in app copy, activation copy, and campaign narratives across digital, print, retail, and large scale activations.
Wilson: Bonded By Ball and more
Served as resident wordsmith for Wilson's Bonded By Ball campaign during its first year, embedded in the brand's creative ecosystem and reporting directly to internal teams. Collaborated with designers and account teams across football, volleyball, golf, and pickleball, all anchored in one consistent brand voice regardless of sport or surface.
Starbucks Partnerships
Two projects connecting brand to culture. For Starbucks x The Color Purple with The Loveland Foundation, I attended an advanced screening before writing a discussion guide for a panel featuring the film's director, composer, choreographer, and lead actress, plus copy for the event invitations. For the Artist Collaboration program, I wrote in-app copy introducing each artist to the community and telling the story behind their art, celebrating and elevating voices from around the world through uniquely curated merchandise in Starbucks stores.
Tissot x NBA
Wrote for NBA All Star activations, gifting, social, and digital assets at the intersection of Swiss precision and sports culture, bringing the Tissot brand into authentic conversation with the athletes and moments that define the game.
Amazon Prime x TNF
Wrote campaign copy for Amazon's Thursday Night Football launch, bringing energy, urgency, and cultural fluency to one of the biggest sports media moments of the year.
Tagline: "It's On Prime"
Navier
Crafted the brand's distinctive voice and point of view from the ground up, reflected across website copy, marketing brochures, and a brand manifesto brought to life through voiceover.
OKC Thunder Fellows
Wrote program copy and storytelling for the Oklahoma City Thunder's fellows initiative, building language around opportunity, community, and the next generation of leaders.
