Freelance
Outside of full time and agency roles, I've taken on freelance work that let me build brand voice and storytelling from the ground up, often wearing multiple hats at once, from copywriter to strategist to on the ground creative producer. This range reflects the kind of creative I am: someone who can shape a brand's full narrative, not just write a single piece of it.
The Girls That Get It Podcast
Role: Creative Director & Producer
I worked directly with the creator to bring her vision for the podcast to life, acting as Creative Director and Producer. I partnered with her to develop the podcast's full brand identity, from naming and logo through every piece of brand material and guideline, then produced and creative directed all of Season 1 across 6 episodes, overseeing set design, guest research, scriptwriting, and day-of itineraries from development through release.
A filmed podcast at the intersection of culture, sports, and girlhood. Every episode carried a consistent voice across the show itself and everything around it. I wrote all captions and social graphics (5 assets per episode) plus YouTube descriptions for every release, and developed the brand book and sponsorship deck used to pitch partnerships across the beauty and sports industries.
RecovHER Wellness Festival
Role: Creative Copywriter, Strategist, & Live Host
Developed the full creative strategy for the RecovHER Wellness Festival, a women in sports and wellness event held in Atlanta with 100+ attendees and a speaker roster spanning athletes, Olympians, broadcasters, actresses, and WNFC players, coaches, and creators. Wrote festival narrative, digital and print copy, venue signage, and a creative brief for talent, all shaping a wellness experience rooted in healing, community, and the power of showing up. Developed influencer talking points and social guidelines for 20 participants, and served as co-host on the day, carrying that same intentionality from the page to the stage.
WISE LA
Marketing Copywriter, Creative Strategist,
& Event Support Staff (Volunteer)
Contributed to communications, design, and creative storytelling as a member of the marketing committee, while supporting event setup, breakdown, and large-scale event execution on the ground at the Intuit Dome.
