From the Ground Up: Good Craft
Co-Founder & Creative Director
Good Craft is a Black and queer-owned creative hub and goods brand I co-founded with Mishawn Simms, rooted in storytelling, care, and intentional design. I own the brand identity, tone of voice, visual guidelines, and content strategy from the ground up, executing across culturally grounded collections, community-centered campaigns, and in-person activations. Since launch, we've built a 20+ product line spanning photography prints, inclusive greeting cards, and custom options.
Co-Founder & Brand Photographer: Mishawn Simms
Brand & Website Launch
Wrote the full site copy and designed the brand book that established Good Craft's brand and visual identity, giving the site a consistent voice from homepage through product pages.
Greeting Card Designs
Every card intertwines original photography with poetic narratives through mixed-media collage — a keepsake meant to outlast a single moment rather than mark it and move on. I write and design each one myself.
Creative Production
Art direct and produce every product shoot, and design Good Craft's full physical footprint, including booth layout, signage, and display, so the brand shows up cohesively whether someone finds us online or at a market.
Social Media
Run and create all content for Good Craft's social presence, carrying the same voice that shapes the cards and the site into how the brand shows up day to day.
@goodcraftla