Wilson

I served as the resident wordsmith for Wilson's Bonded By Ball campaign for the first year, and was involved in creating content that implemented the new brand goals and POV. I assisting with creative direction and writing daily, reporting to their internal creative teams and collaborating with designers and account teams to bring their stories to life for internal use, digital and IRL (commercials, products, activations, etc.). With occasional work on football, volleyball, golf and pickle ball.