poet | creative director | copywriter | strategist | essayist | spoken-word performer
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Starbucks
Project type
Copywriting, Activations
Role
Copywriter
Starbucks came together with The Color Purple in this exciting collaboration, which invited The Loveland Foundation and its following for an advanced screening and panel discussion around the new interpretation of the iconic story. The panel included Director, Blitz Bazawule, Composer, Kris Bowers, Choreographer, Fatima Robinson, and Actress, Fantasia Barrino. The project required me to craft the discussion guide around the amazing talent, fostering thought-provoking questions for the panelists to answer and engage with the audience. I also wrote the copy for the invitations.
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I crafted in-app copy for Starbucks's launch of the Artist Collaboration program. The program celebrates and elevates the voices and stories of artists from around the world through uniquely curated merchandise in Starbucks stores.











