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Amazon Prime TNF

Project type

Campaign work - tagline

Role

Copywriter

With the launch of Amazon Prime Thursday Night Football, the client needed direction on a tagline that would help solidify Amazon Prime's mark as the go-to streaming platform for Thursday Night Football. Working with the brand, I created the tagline "It's on Prime," which is now used on all advertisements for TNF, starting with the 2023 NFL season. This project has helped Amazon Prime showcase their commitment to providing premium streaming services for sports fans.

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