copywriting. creative direction. campaign.

Wilson | Served as resident wordsmith for Wilson's Bonded By Ball campaign during its first year, embedded in their creative ecosystem and reporting directly to internal teams. Day to day that meant collaborating with designers and account teams to bring brand stories to life across digital, commercial, product, and activation touchpoints — writing that moved seamlessly between internal use and public-facing work. The scope stretched across football, volleyball, golf, and pickleball, all anchored in a single brand POV that had to feel consistent no matter the sport or surface.