copywriting. discussion guide. in-app copy.

Starbucks | Two distinct projects, one through line — language that connects brands to culture in a way that feels earned.

For the Starbucks x The Color Purple collaboration with The Loveland Foundation, I attended an advanced screening of the film before crafting a discussion guide for a panel featuring Director Blitz Bazawule, Composer Kris Bowers, Choreographer Fatima Robinson, and Actress Fantasia Barrino. I also wrote the copy for the event invitations.

For Starbucks's Artist Collaboration program, I wrote in-app copy celebrating and elevating the voices and stories of artists from around the world through uniquely curated merchandise in Starbucks stores.